{"id":28236,"date":"2026-09-10T21:03:35","date_gmt":"2026-09-10T17:03:35","guid":{"rendered":"https:\/\/kokpit.az\/?p=28236"},"modified":"2026-09-11T15:05:34","modified_gmt":"2026-09-11T11:05:34","slug":"murad-sadiq-ferrari-alanlar-az%c9%99rbaycanda-daha-cox-secilir","status":"publish","type":"post","link":"https:\/\/kokpit.az\/?p=28236","title":{"rendered":"Murad Sadiq: Ferrari alanlar Az\u0259rbaycanda daha \u00e7ox se\u00e7ilirl\u0259r"},"content":{"rendered":"

Bu suallar\u0131n cavablar\u0131n\u0131 Ferrari Bak\u0131 M\u0259rk\u0259zinin Marketinq Meneceri Murad Sadiq<\/strong> il\u0259 s\u00f6hb\u0259timizd\u0259 axtard\u0131q.<\/p>\n

M\u00fcsahib\u0259mizd\u0259 Ferrari-nin Formula 1 komandas\u0131 il\u0259 \u0259m\u0259kda\u015fl\u0131qdan tutmu\u015f \u015earl Lekler v\u0259 Lyuis H\u0259miltonla g\u00f6r\u00fc\u015fl\u0259r\u0259, Ferrari-nin Bak\u0131da F1 h\u0259ft\u0259sind\u0259 g\u00f6rd\u00fcy\u00fc i\u015fl\u0259rd\u0259n Az\u0259rbaycanl\u0131 m\u00fc\u015ft\u0259rinin avtomobil\u0259 yana\u015fmas\u0131na q\u0259d\u0259r bir \u00e7ox maraql\u0131 m\u0259qamlara toxunduq. Eyni zamanda Luce-nin Az\u0259rbaycana g\u0259tirilm\u0259si, Ferrari m\u0259hsullar\u0131na olan maraq, Ferrari Bak\u0131 M\u0259rk\u0259zinin qap\u0131lar\u0131n\u0131n b\u00fct\u00fcn ziyar\u0259t\u00e7il\u0259r\u0259 a\u00e7\u0131q olmas\u0131 v\u0259 g\u0259l\u0259c\u0259kd\u0259 Ferrari h\u0259v\u0259skarlar\u0131 \u00fc\u00e7\u00fcn klub yaratmaq m\u0259s\u0259l\u0259sini d\u0259 m\u00fczakir\u0259 etdik.<\/p>\n

Murad Sadiqin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, Az\u0259rbaycanl\u0131 Ferrari m\u00fc\u015ft\u0259risini f\u0259rql\u0259ndir\u0259n \u0259sas x\u00fcsusiyy\u0259tl\u0259rd\u0259n biri avtomobilin\u0259 olan x\u00fcsusi ba\u011fl\u0131l\u0131qd\u0131r. Onunla s\u00f6hb\u0259td\u0259 Ferrari-nin Az\u0259rbaycandak\u0131 bu f\u0259rqli d\u00fcnyas\u0131n\u0131n p\u0259rd\u0259arxas\u0131na n\u0259z\u0259r sald\u0131q.<\/p>\n

\"\"<\/p>\n

Sual 1<\/strong>: Siz Formula 1 il\u0259 nec\u0259 i\u015fbirliyi qurursunuz? M\u0259s\u0259l\u0259n, Formula 1 pilotlar\u0131 \u015earl Lekler v\u0259 ya Lyuis H\u0259milton il\u0259, Sizin marketinq layih\u0259l\u0259rinizd\u0259 onlar nec\u0259 i\u015ftirak edir?<\/p>\n

Murad<\/strong>: Bu il \u0259m\u0259kda\u015fl\u0131q g\u00f6zl\u0259nilmir, amma 2025-ci ild\u0259 bunu pik h\u0259dd\u0259 \u00e7atd\u0131rd\u0131q. Ke\u00e7\u0259n il Nazar Group, Ferrari Baku Formula 1 Ferrari komandas\u0131 il\u0259 yax\u015f\u0131 i\u015fbirliyi etmi\u015fdik. Ferrari Baku v\u0259 Ferrari Tbilisi m\u00fc\u015ft\u0259ril\u0259ri dem\u0259k olar ki, Ferrari Paddok Klubdak\u0131 b\u00fct\u00fcn biletl\u0259ri alm\u0131\u015fd\u0131q. Orada yax\u015f\u0131 i\u015ftirak etdik. H\u0259tta biz\u0259 komandan\u0131n pilotlar\u0131 \u015earl Lekler v\u0259 Lyuis H\u0259milton yax\u0131nla\u015fd\u0131. Biz d\u0259 Ferrari Baku olaraq, onlara xal\u00e7a h\u0259diyy\u0259 etdik. Oraya Le Man pilotlar\u0131ndan Antonio Covinatsi d\u0259 g\u0259lmi\u015fdi v\u0259 biz\u0259 uzun m\u00fcsahib\u0259 vermi\u015fdi. Bundan ba\u015fqa biz Ferrari Baku olaraq UFC d\u00f6y\u00fc\u015f\u00e7\u00fcs\u00fc Hamzat Cunayevi d\u0259 oraya g\u0259tirdik. O da Scuderia Ferrari t\u0259r\u0259find\u0259n yax\u015f\u0131 qar\u015f\u0131land\u0131. Komanda onu pilotlarla tan\u0131\u015f etdi. H\u0259tta, onun bolid\u0259 oturmas\u0131na da icaz\u0259 vermi\u015fdil\u0259r.<\/p>\n

Sual<\/strong>: \u015earl Lekler yoxsa Lyuis H\u0259milton?<\/p>\n

Murad<\/strong>: \u015earl Lekler. Birincisi s\u0259mimiyy\u0259tin\u0259 g\u00f6r\u0259. Lekler s\u0259mimi v\u0259 s\u00f6hb\u0259t\u0259 a\u00e7\u0131qd\u0131r. Lyuisl\u0259 iki d\u0259f\u0259 \u00fcz-\u00fcz\u0259 g\u0259ldim v\u0259 auras\u0131 el\u0259dir ki, adam ona yax\u0131nla\u015fma\u011fa utan\u0131r. Ancaq Leklerl\u0259 Maranelloda Montana restoran\u0131nda iki d\u0259f\u0259 g\u00f6r\u00fc\u015fm\u00fc\u015f\u0259m. \u0130ki d\u0259f\u0259 d\u0259 burada paddokda g\u00f6r\u00fc\u015fm\u00fc\u015f\u0259m v\u0259 onun yad\u0131nda qalm\u0131\u015fam. H\u0259m d\u0259 onun h\u0259yat t\u0259rzi m\u0259n\u0259 daha yax\u0131nd\u0131r. Bundan ba\u015fqa Ferrari yetirm\u0259sidir. U\u015faql\u0131qdan Ferrari-nin i\u00e7ind\u0259 olub.<\/p>\n

Sual: Az\u0259rbaycanl\u0131 Ferrari m\u00fc\u015ft\u0259risinin se\u00e7iml\u0259rind\u0259 hans\u0131 x\u00fcsusiyy\u0259tl\u0259r daha \u00e7ox \u00f6n plana \u00e7\u0131x\u0131r \u2014 performans, dizayn, komfort, yoxsa avtomobilin ekskl\u00fczivliyi?<\/strong><\/p>\n

Murad<\/strong>: Avtomobilin ekskl\u00fczivliyi. \u0130kinci v\u0259 \u00fc\u00e7\u00fcnc\u00fc x\u00fcsusiyy\u0259t is\u0259 avtomobilin performans\u0131 v\u0259 uzun\u00f6m\u00fcrl\u00fcl\u00fcy\u00fc. Uzun\u00f6m\u00fcrl\u00fcl\u00fck dey\u0259nd\u0259 is\u0259 avtomobilin n\u0259 d\u0259r\u0259c\u0259d\u0259 flaqman olmas\u0131d\u0131r. M\u0259s\u0259l\u0259n, ax\u0131r\u0131nc\u0131 atmosfer motordursa, bu art\u0131q \u0259fsan\u0259dir. Ax\u0131r\u0131nc\u0259 turbo motordursa, dem\u0259li \u0259fsan\u0259dir.<\/p>\n

\"\"<\/p>\n

Sual<\/strong>: Bu arada motorlardan dan\u0131\u015f\u0131r\u0131qsa, elektrik m\u00fch\u0259rrikli Ferrari Luce \u00e7\u0131xd\u0131. Ferrari Bak\u0131 olaraq onu Az\u0259rbaycana g\u0259tir\u0259c\u0259ksiniz?<\/p>\n

Murad<\/strong>: \u018flb\u0259tt\u0259 ki, g\u0259l\u0259c\u0259k. Azsayda g\u0259tir\u0259c\u0259yik. O t\u0259rz ma\u015f\u0131nlar\u0131n \u00f6lk\u0259mizd\u0259 populyarl\u0131\u011f\u0131 az olsa da, onun da \u00f6z m\u00fc\u015ft\u0259ril\u0259ri var. Nec\u0259 ki, dig\u0259r brendl\u0259r \u00f6z u\u011furlu elektromobill\u0259rini \u00a0istehsal etdi, eyni zamanda d\u00fc\u015f\u00fcn\u00fcr\u0259m ki, Ferrari Luce d\u0259 \u00f6z yerini tutacaq. \u015eirk\u0259t \u0259lind\u0259n g\u0259l\u0259c\u0259k ki, bu avtomobil \u00f6z qiym\u0259tini saxlas\u0131n.<\/p>\n

Sual<\/strong>: Bak\u0131da Ferrari s\u00fcrm\u0259k v\u0259 Ferrari sahibi olmaq sizc\u0259 Avropadak\u0131 Ferrari t\u0259cr\u00fcb\u0259sind\u0259n n\u0259 il\u0259 f\u0259rql\u0259nir?<\/p>\n

Murad<\/strong>: \u00c7\u0259tin v\u0259 maraql\u0131 suald\u0131r. Bu bar\u0259d\u0259 he\u00e7 vaxt d\u00fc\u015f\u00fcnm\u0259mi\u015f\u0259m. M\u0259nim fikrimc\u0259 Az\u0259rbaycanl\u0131 Ferrari m\u00fc\u015ft\u0259risi Avropadak\u0131 m\u00fc\u015ft\u0259ril\u0259r\u0259 baxanda \u00f6z avtomobilini daha \u00e7ox sevir, daha \u00e7ox \u0259zizl\u0259yir v\u0259 daha \u00e7ox se\u00e7ilir. \u00c7\u00fcnki bizd\u0259 say olaraq Avropaya nisb\u0259t\u0259n daha f\u0259rqli saylard\u0131r. Bu \u00f6lk\u0259d\u0259 Ferrari alanlar daha \u00e7ox se\u00e7ilir.<\/p>\n

\"\"<\/p>\n

Sual<\/strong>: Burada Ferrari-nin geyiml\u0259rini v\u0259 dig\u0259r aksesuarlar\u0131n\u0131 satan bir ma\u011faza da var. B\u0259s az\u0259rbaycanl\u0131 azrke\u015fl\u0259r buradan \u0259n \u00e7ox hans\u0131 Ferrari m\u0259hsulunu al\u0131rlar?<\/p>\n

Murad<\/strong>: \u018fsas\u0259n papaqlar. T\u0259s\u0259vv\u00fcr edin ki, ke\u00e7\u0259n il Formula 1 vaxt\u0131 biz birillik papaq ehtiyat\u0131m\u0131z\u0131 satd\u0131q. Qiym\u0259tl\u0259r d\u0259 m\u00fcnasibdir. Burada qiym\u0259tl\u0259r fan zonadan daha s\u0259rf\u0259lidir. Burada b\u00fct\u00fcn m\u0259hsullar Ferrari Store m\u0259hsullar\u0131d\u0131r. Bu da lyuks brendl\u0259rd\u0259n biridir. Ancaq Az\u0259rbaycandak\u0131 ma\u011fazada qiym\u0259tl\u0259r s\u0259rf\u0259lidir. \u00dcmumilikd\u0259 insanlar d\u00fc\u015f\u00fcn\u00fcr ki, Ferrari-nin ma\u015f\u0131n\u0131 \u00e7ox bahad\u0131rsa, geyim m\u0259hsullar\u0131 da bahad\u0131r. Ancaq el\u0259 deyil.<\/p>\n

\"\"<\/p>\n

Sual<\/strong>: Ferrari v\u0259 Formula 1-\u0259 Az\u0259rbaycanda maraq nec\u0259 d\u0259yi\u015fib? Y\u0259ni yar\u0131\u015flar\u0131n \u00f6lk\u0259d\u0259 ke\u00e7irilm\u0259si Ferrari Bak\u0131-ya t\u0259siri olub?<\/p>\n

Murad<\/strong>: Formula 1 Ferrari Bak\u0131ya sat\u0131\u015f olaraq, g\u00fccl\u00fc t\u0259sir etm\u0259yib. Amma brend olaraq, daha populyarl\u0131q olaraq, bu brendin daha aktual oldu\u011funu g\u00f6st\u0259rm\u0259k olaraq t\u0259siri olmay\u0131b. M\u0259s\u0259l\u0259n, pandemiya vaxt\u0131 Ferrari Bak\u0131ya dem\u0259k olar g\u0259l\u0259n yox idi. Ancaq indi m\u0259s\u0259l\u0259n, turistl\u0259r bura \u00e7ox g\u0259lir, \u00e7\u00fcnki F1-in \u0259sas t\u0259sir m\u0259rk\u0259zi turistl\u0259rdir. H\u0259tta el\u0259 turistl\u0259r var ki, buradan ma\u015f\u0131n almaq ist\u0259yirl\u0259r. Lakin bizim xarici v\u0259t\u0259nda\u015flara ma\u015f\u0131n satmaq icaz\u0259miz yoxdur. Xarici v\u0259t\u0259nda\u015f\u0131n burada ya\u015famaq icaz\u0259si varsa, biz ma\u015f\u0131n\u0131 sata bil\u0259rik. \u018fks halda olmaz. Xarici v\u0259t\u0259nda\u015f bizd\u0259n Ferrari almaq ist\u0259y\u0259nd\u0259 biz onu yerli dilerl\u0259r\u0259 y\u00f6nl\u0259ndiririk.<\/p>\n

Sual<\/strong>: Niy\u0259 satmaq olmaz?<\/p>\n

Murad<\/strong>: \u015eirk\u0259t icaz\u0259 vermir. \u018fg\u0259r burada ma\u015f\u0131n sat\u0131lsa, g\u0259r\u0259k o, servis\u0259 girm\u0259sin. \u015eirk\u0259t o d\u0259qiq\u0259 o ma\u015f\u0131na ban qoyur. Buna g\u00f6r\u0259 d\u0259 biz m\u00fc\u015ft\u0259ril\u0259ri se\u00e7irik. M\u00fc\u015ft\u0259ri \u0259g\u0259r alver\u00e7i olsa v\u0259 6 ay \u0259rzind\u0259 ma\u015f\u0131n\u0131 ba\u015fqa \u00f6lk\u0259y\u0259 satsa, \u015firk\u0259t bizd\u0259n bunun hesabat\u0131n\u0131 ist\u0259yir ki, niy\u0259 satd\u0131\u011f\u0131n ma\u015f\u0131n\u0131 izl\u0259mirdin? Buna g\u00f6r\u0259 d\u0259 bunun qar\u015f\u0131s\u0131n\u0131 al\u0131r\u0131q.<\/p>\n

\"\"<\/p>\n

Sual<\/strong>: Az\u0259rbaycan bazar\u0131nda Ferrari haqq\u0131nda insanlar\u0131n \u0259n \u00e7ox sahib oldu\u011fu yanl\u0131\u015f fikir n\u0259dir?<\/p>\n

Murad<\/strong>: \u018fn b\u00f6y\u00fck yanl\u0131\u015f fikir odur ki, Ferrari Bak\u0131 M\u0259rk\u0259zin\u0259 ham\u0131n\u0131 buraxm\u0131rlar. Ham\u0131 d\u00fc\u015f\u00fcn\u00fcr ki, buraya ancaq z\u0259ngl\u0259 g\u0259lm\u0259k olar. Amma m\u0259n Nazar Holdings-in t\u0259r\u0259find\u0259n dan\u0131\u015faraq deyir\u0259m ki. buraya balaca u\u015faqdan tutmu\u015f ya\u015fl\u0131 insan\u0131na kimi, turistl\u0259r\u0259 kimi, r\u0259qib brendl\u0259r\u0259 kimi ham\u0131 bura girsin, ma\u015f\u0131nlara baxs\u0131n, \u015f\u0259kil \u00e7\u0259kdirsin, suallar\u0131n\u0131 versin, yeri g\u0259ls\u0259, \u00e7ay\u0131n\u0131 i\u00e7ib getsin.<\/p>\n

Sual<\/strong>: B\u0259s fanklub yaratmaq fikriniz var? X\u00fcsusi g\u00fcnl\u0259rd\u0259 y\u0131\u011f\u0131\u015fs\u0131nlar, ma\u015f\u0131nlara baxs\u0131nlar. Fanklub ya da avtoklub kimi c\u0259miyy\u0259t yaratmaq m\u00fcmk\u00fcnd\u00fcr?<\/p>\n

Murad<\/strong>: \u018fslind\u0259 bizim m\u00fc\u015ft\u0259ril\u0259rimizl\u0259 avtoklubumuz var. Ba\u015fqa bir layih\u0259nin d\u0259 \u00fcz\u0259rind\u0259 i\u015fl\u0259yirik. Qeyri-m\u00fc\u015ft\u0259ril\u0259rimizl\u0259 is\u0259 h\u0259l\u0259ki klubumuz t\u0259\u0259ss\u00fcf ki, yoxdur. Onu yaratmaq da qeyri-m\u00fcmk\u00fcnd\u00fcr. \u00c7\u00fcnki biz kluba insanlar\u0131 hans\u0131 \u015f\u0259rtl\u0259rd\u0259 se\u00e7\u0259c\u0259yik? Buna g\u00f6r\u0259 d\u0259 bu i\u015f bir az q\u0259lizdir.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ferrari Az\u0259rbaycanda sad\u0259c\u0259 avtomobil sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan marka deyil. X\u00fcsusil\u0259 Formula 1-in Bak\u0131ya g\u0259li\u015find\u0259n sonra Ferrari ad\u0131 \u00f6lk\u0259d\u0259 avtoidman h\u0259v\u0259skarlar\u0131 \u00fc\u00e7\u00fcn daha da x\u00fcsusi m\u0259na da\u015f\u0131ma\u011fa ba\u015flay\u0131b. B\u0259s Bak\u0131da Ferrari-y\u0259 maraq nec\u0259dir? Az\u0259rbaycanl\u0131 m\u00fc\u015ft\u0259ri avtomobil se\u00e7\u0259rk\u0259n n\u0259y\u0259 \u00fcst\u00fcnl\u00fck verir? F1-in \u00f6lk\u0259d\u0259 ke\u00e7irilm\u0259si Ferrari Bak\u0131 M\u0259rk\u0259zin\u0259 real olaraq n\u0259 qazand\u0131r\u0131b? V\u0259 Ferrari-nin ilk elektrik modeli Luce Az\u0259rbaycanda hans\u0131 mara\u011f\u0131 yarada bil\u0259r?<\/p>\n","protected":false},"author":2,"featured_media":28649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233,4,2],"tags":[2630,2629,1785],"class_list":["post-28236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avtomobil","category-manshet","category-news","tag-ferrari-baku","tag-murad-sadiq","tag-nazar-holding"],"yoast_head":"\nMurad Sadiq: Ferrari alanlar Az\u0259rbaycanda daha \u00e7ox se\u00e7ilirl\u0259r - X\u0259b\u0259ri Kokpitd\u0259 Oxuyun!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kokpit.az\/?p=28236\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Murad Sadiq: Ferrari alanlar Az\u0259rbaycanda daha \u00e7ox se\u00e7ilirl\u0259r - X\u0259b\u0259ri Kokpitd\u0259 Oxuyun!\" \/>\n<meta property=\"og:description\" content=\"Ferrari Az\u0259rbaycanda sad\u0259c\u0259 avtomobil sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan marka deyil. X\u00fcsusil\u0259 Formula 1-in Bak\u0131ya g\u0259li\u015find\u0259n sonra Ferrari ad\u0131 \u00f6lk\u0259d\u0259 avtoidman h\u0259v\u0259skarlar\u0131 \u00fc\u00e7\u00fcn daha da x\u00fcsusi m\u0259na da\u015f\u0131ma\u011fa ba\u015flay\u0131b. B\u0259s Bak\u0131da Ferrari-y\u0259 maraq nec\u0259dir? Az\u0259rbaycanl\u0131 m\u00fc\u015ft\u0259ri avtomobil se\u00e7\u0259rk\u0259n n\u0259y\u0259 \u00fcst\u00fcnl\u00fck verir? F1-in \u00f6lk\u0259d\u0259 ke\u00e7irilm\u0259si Ferrari Bak\u0131 M\u0259rk\u0259zin\u0259 real olaraq n\u0259 qazand\u0131r\u0131b? 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